This is

what we do

At kaatenco, we are there to attract, connect and unite employees and business relations, and to make them your brand ambassadors. We develop high-profile campaigns that derive from your brand story. Campaigns full of events, activations and content. So that your employees and business relations feel what your brand stands for.

We will help you show why your organization matters. We do this by combining strategy, creativity and storytelling. This is how we make your organization not only visible, but also meaningful and impossible to ignore.

In essence, we affirm the relevance of your organization by uncovering and shaping your brand story and putting it exactly in the right spotlight. How do we do that — and how have we been doing it since 2008? On this page, we unravel our way of working.

This is

who we are

When you take a closer look at the people at kaatenco, you will clearly see recurring traits such as creativity, curiosity and decisiveness. And also an eagerness to make beautiful work. We are adventurers, connectors, pioneers and the life of the party. But most of all, we all love communication and can't wait to get to know you and tell you all about it.

And this is

how we do that

01.

Define strategy

Our campaigns and events are aimed at attracting, connecting and uniting, and making business relations and employees brand ambassadors. Together we determine you strategy and objectives, and give shape to your unique brand story to achieve this. Shaping brand stories!

02.

Find the brand story

If you listen carefully and keep asking questions, you will discover that the best stories can be found in every fiber of an organization. Our strategic process always starts with the search for these stories, as well as the actual characteristics and cultural values of your brand.

That starts with a first meeting. You talk about your challenges and dreams, we listen carefully. We are also likely to speak to other people within your organization and do research into your physical and visual identity. This is how we together find the core of your question and brand story. That information fuels our creative process.

03.

Shape the brand story

Time for some real shaping! It's up to us to mold your brand story into the correct shape. Based on strategic objectives, we develop a powerful and creative concept, in line with your question. This concept consists of a campaign narrative, developed with visual content, a timeline and a proposal for using the most appropriate means of communication.

Are we going for real hero content with one big brand experience? Or does your story best come to life in a campaign for extra engagement over a longer period of time? Are we creating an interactive conference, a marketing activation, a content-packed anniversary year or high-profile relationship days? In our concept presentation, we tell you everything about our advice.

04.

Experience the brand story

Once we have defined the strategy, concept and content; we start with producing our plan. This comes to life in a mix of resources full of graphic content, impactful live events or a fully digital communication process. We create and produce in close cooperation with our partners. We strive for good, better, best and we do this - together with our clients - with a big smile!

It's all about

people

At kaatenco, we believe that the strength of an organization lies in her people: employees, business relations, and everyone involved with the brand. That is why we focus on three essential pillars: attracting, connecting and uniting, and making brand ambassadors.

01.

Attracting

Reaching and activating new employees and business relations is essential. It requires visibility, relevance and a distinctive story. A strong  employer brand makes all the difference in the labor market and being attractive to potential customers requires a innovative approach.

We make that difference by truly understanding your brand story and shaping it into a concept that connects. Our campaigns, with all content produced in-house at our studio, are the perfect tool for that. So we shape your story together to make it even more attractive for your target group!

02.

Connect and unite

We are social creatures. Connectivity ensures the biggest impact on employee satisfaction at work and it strengthens cooperation with business relations. Forging and strengthening that connection which is essential for an organization.

With our campaigns and events, we take care of engagement, in other words, we let employees and business relations feel what your organization stands for and make them even more involved. This creates a sense of belonging that leads to mutual understanding and surprising new perspectives.

03.

Make brand ambassadors

Loyalty and trust. From your employee, his or her partner, your supplier, your last client or that one neighbor in the building. No form of advertising or marketing is up to the power of ambassadorship. That one personal recommendation can make all the difference for years. Ambassadorship — a tough climb to the top of the pyramid, but once you’re there, it’s worth more than gold.

We help your organization achieve this top of the pyramid and maintain that position. With strategically thought-out content and unforgettable live experiences, we turn employees and relations into true ambassadors. Whether it's a major event or a long-term campaign: we'll put your brand story in the spotlight and ensure that your story gets told .

An overview of

frequently asked questions

General

General
What is a campaign?

A campaign is a purpose-driven process that consists of multiple moments and means of communication to convey a specific message. It's a story that makes an impact by making a smart combination of content, events and activations.

General
Do I want a brand story?

You already have one! And we will search for it together and then shape your brand story!

General
What do you do in terms of sustainability?

Every client - and every project - is different and must meet their own wishes and needs. Also in the field of sustainability. We are happy to provide your organization's sustainability goals and advise you on the choices we can make together. Because besides pink, we also love green!

General
What kind of investment should I consider?

We rather calculate impact per person rather than from one total budget. During an initial meeting, we will discuss your wishes and dreams. If they don't fit your budget, we always inform you beforehand and consider what you can do within your budget.

General
Why do the investments for events vary so much?

Each event has its own target group, objectives and budget.

General
Why do I want to work with kaatenco?

It does not suit us to write the perfect all-encompassing reason here, but we are happy to share references and quotes from previous clients.

General
Why don't I want to work with kaatenco?

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General
What is a brand story?

A brand story is your organization's unique story that tells what you stand for. It is the common thread full of cultural values, visible in all your communication and ensures the relevance of your organization.

Services

Services
Can I also call you for a one-off event?

Sure! For many clients, we create real hero content with one impactful live experience. Of course, we will create the event concept based on your strategy and are happy to work with a concept and campaign message. And afterwards, that approach may be so strong that you can then use the concept for multiple communication moments.

Services
Are you also available for smaller-scale projects?

Making a difference isn't just about large-scale projects. “Beauty lies in the eye of the beholder” as well as small-scale, often more intimate moments can have an enormous impact. So: a resounding yes!

Services
What roles and responsibilities do you take on in the organisation of an event?

We are there for you from the first idea and sketch from the boardroom to the completion of the site afterwards. In between, we can help you with creation, content, permits, drawings, catering, printing, internship management, logistics, speaker training, facility and technical production, entertainment, design, communication, insurance, safety plan, decoration, content program, show direction,...,...,... Need anything else?

Services
Do you also do solely content development?

Yes, in our studio, we can also help you create content, such as graphic design or motion graphics, and then help you print and publish. For photo, film or web, we work with permanent partners, but we always maintain control in project management and creation.

Services
Do you also provide advertising or marketing campaigns?

Our focus is on campaigns that derive from a brand's culture, such as employer/employee branding, engagement or experiential marketing. We are not an online marketing or advertising agency.

Approach and process

Approach and process
Can we invite you for a pitch?

Our approach: Go BIG or go home. If the rules of the pitch are clear and unambiguous and we have enough time and space to write a kick-ass proposal, we are (very) happy to participate.

Approach and process
How do we know in advance whether a campaign or event will be successful?

A good intake, clear goals and preconditions and the development of the right strategy are the basic ingredients for success. Creativity, tight project management and our collaboration - usually - do the rest.

Approach and process
How do we measure the impact of a campaign afterwards?

During the initiation phase, we set measurable goals or KPIs together. We can perform a baseline measurement and afterwards we test the results quantitatively and qualitatively.

Approach and process
How do you use my brand story for a campaign?

We use your brand story as a basis to develop a campaign or event that brings your message to life. We do this with creative concepts and a strategic use of resources for maximum impact.

Of course, there is also room for

less common questions

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