This brand story is about Cloetta's annual Christmas party. A colorful evening where employees enjoy themselves together with a big smile! So this is a story about how an amazing party contributes to happiness in the workplace. Every year with a new theme, but always set with a crazy atmosphere by the employees.
Not just an end-of-year party. It's a party that breathes 100% Cloetta. High energy, awesome outfits, good mood and as sweet as jelly beans. Every year, the KING (which is just as often a Queen) is crowned with the most creative outfit.
The result is that we surprise the Cloetta team every year, and they surprise us with their boundless energy. A big creative, sweet oasis of fun and, of course, the stunning outfits. Each evaluation ends with the same words: “how can we even beat this year?” Fortunately, we know better.
From the kaatenco studio, we develop an event identity every year, which we use for all branding and party gadgets.