This brand story is about 100 years of Rijk Zwaan, with its rich history of growth and dreams. Together with all our employees and partners, we celebrated for 100 days with 100 years of stories about pioneering, resilience, entrepreneurship, and above all, the people of Rijk Zwaan.

We created a sense of community as One World Wide Family with a powerful campaign message, shared by all subsidiaries, combined with a recognizable event identity. Based on the brand story, we developed numerous communication tools and several events to connect us globally.

One of those tools: a true eye-catcher for all offices worldwide – the Centenary Circle. Developed with content from all subsidiaries worldwide, it's a collection of 100 stories; anecdotes that recount Rijk Zwaan's culture, everyday collective achievements, dreams, and innovations.