This brand story is about The Italian Way. An activation campaign for Fiorito Limoncello with which we were active in all Jumbo Liquor Stores and Gall&Gall branches in the Netherlands. The campaign, The Italian Way, consisted of an activation period with neckhangers, counter displays and a cool giveaway. Of course, widely supported online, including a social media campaign.

Kaatenco was responsible for the entire campaign, from concept to design, project and communication management, the giveaway and everything in between. We also launched the organization of the grand prize (An Italian Night Out).

Extra exposure for the Fiorito brand, both online and offline. In addition, The Italian Way also increased traffic to the website and increased sales of the Fiorito Limoncello bottles. In total, there were 84 lucky winners of various Italian prizes and one unique grand prize, an Italian night out for 2 people.