This brand story is about the importance of carers. Use awareness about real stories as a source of inspiration. A powerful campaign in which recruitment goes hand in hand with ambassadorship. Through the campaign “Carers of Zundert”, Zundert carers were placed on a figurative throne by portraying them and thus received the appreciation they deserve.

In addition to appreciating the carers, it was also a time to draw attention to Surplus Zundert. They support carers in Zundert by offering information, advice, information, (practical) support, guidance and expertise promotion.

An exhibition as a tribute to local carers. In addition to education, jobs, family and other obligations, carers voluntarily provide help to someone else. The other is often close to them. Receiving this care is very important, providing this care is physically and mentally difficult. Caregivers make an important contribution to healthcare in the Netherlands and therefore deserve a lot of appreciation.

In front of the Town Hall, at the Markt in Zundert, we created an exhibition for all residents. Councillor Twan Zopfi, portfolio holder for Health and Welfare, officially opened the exhibition.

“We want to express our appreciation in a more connecting way in the coming year,” says alderman Zopfi. Hence the intention to hold a special event for carers. “That's where they come into contact with each other. For example, there is the opportunity to share experiences.”

For this campaign, we were responsible for the concept, photography, accompanying stories, website, online campaign and production of the exhibition.