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The BIG Ten

This is

the brand story

How do you celebrate your 10th anniversary when you've organized so many epic events for all your employees for over 10 years? By making it even more iconic and celebrating The Big Ten together. With 500 Rockstars, painting London yellow and black for three days straight, turning this world city into the stage for The BIG Ten of Team Rockstars IT. A tribute to the culture that made this company great and a culture that is still tangible and visible, so the Rockstars vibe was felt throughout London.

A tribute and a

10-out-of-10 experience

Three days entirely in Rockstars-style. With the Euro(ck)star from Amsterdam to London. From our own anniversary newspaper to new merchandise and from the welcome party at street food club Flat Iron Square to substantive Tech & Culture sessions in the O2 Arena. The highlight of the weekend: The BIG Ten Dinner in the historic Guildhall. A special evening with Gospel, Spoken Word, Fashion Show, Ceremony of Honor and the legendary We Will Rock You. A 10-out-of-10 evening!

Only to be described as

iconic!

A trip you'll never forget! And that is reflected in the score, because this trip achieved the highest evaluation score ever in the past 10 years.

The perspective

of the client

Miriam Torrico – Head of Marketing & Events

Kaatenco is an extension of the Team Rockstars IT DNA — we couldn’t (and wouldn’t want to) do it without them!

On the ground and in the studio

behind the scenes

From the kaatenco studio, we developed all online and print media. From a fully animated event logo to show videos for the immense screen in O2 cinema. Your own newspaper, program booklet, menus, signage, flags and many other items.

There was no way around it: Rockstars was in London!

Beweeg je muis over de foto's voor inside information.
Klik op een bolletje voor inside information.
Specially made in 2 languages
Specially made in 2 languages
The custom program booklets are ready for the Rockstars
Puns are our specialty
Puns are our specialty
A cup of English tea in Rockstars-style cannot not be missed
The event logo can be found everywhere
The event logo can be found everywhere
Recognizable everywhere, even in the hustle and bustle of Amsterdam CS
Fun fact: some of these iconic moments can be found among our cases. Curious? Check out the case overview page
Fun fact: some of these iconic moments can be found among our cases. Curious? Check out the case overview page
Inside the Euro(ck)star with a special edition of The Rockstars Times
From arrows to flags; everything in Rockstar style!
From arrows to flags; everything in Rockstar style!
London is colored completely in yellow-black
And the menu was not to be missed either
And the menu was not to be missed either
Everything has been thought of
Yes... even the popcorn boxes are Rockstars-style
Yes... even the popcorn boxes are Rockstars-style
Of course, popcorn should not be missing in the O2 cinema
From menu to table number to name card
From menu to table number to name card
Even the print has a golden lining at the BIG Ten Dinner
Next stop: your epic brand trip

shall we take off together?

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