This brand story is about bringing the new pay-off and brand promise to life in a live experience for all employees. A story that started with a corporate caterer where conscious and healthy eating is key, because “It is Good doing Food”. How can this slogan come to life in the organization now?

That's where Vitam Goodcamp was born; a day where Vitam'ers rolled up their sleeves together for a day of impact and surprises! Chores in the neighborhood garden, bingo with seniors, brainstorming for the Help for Ukraine Foundation or helping at the care farm. Vitam took action during GoodCamp! Vitam GoodCamp left its mark, resulting in enthusiastic employees.

In the evening, the roles were reversed. Now, it was the Vitammers who were pampered with high-level hospitality! Hospitality? Then we hear Sergio Vyent, known from First dates (NL) as host. The event space at Domein Oogenlust was transformed into a green, atmospheric oasis where employees were surprised time and time again with a beautiful dinner full of entertainment between courses. An unconventional opening show where waiters transformed into a boy band and the white napkins went up in the air!