This brand story is about YaWorks's journey from Young & Ambitious-Works to the key player in tech they are today. A story about how YaWorks' IT specialists ensure that our digital society full of online shopping, online banking and series remains ON every day. A campaign full of innovation, appreciation and lots of fun.

For YaWorks' anniversary, we developed the overarching campaign YaWorks is ON. A campaign that highlights the pride and appreciation of all YaWorkers. The goal? Strengthening engagement and mutual ties, and showing how essential their work is in our digital world.

In this campaign, strategy and creativity came together to connect and retain employees. With an enormous diversity of communication tools and events, we created many moments to remember and celebrate over a year.

We developed the anniversary logo for YaWorks, including the recognisable campaign ON-logo. We colored the campaign with a branding full of puns, many video animations, spoken words, a complete YaFashion line and a big anniversary magazine full of stories from the organization. And of course, all YaWorkers got together a lot during the Q-meetings, the YaSki, the YaTrip to Valencia, the YaFest summer festival and the YaGala.

The tagline YaWorks in ON was very much alive in the organization during the anniversary year. Employees embraced the campaign and responded to LinkedIn posts with words like Incredibly cool and a great event. One of the employees - Antonella - even closed her emails with AntONella.

In addition to social connection, the campaign also inspired YaWorks' new strategy entitled “Keeping our digital society ON”. So it was a successful campaign!