Jubileum

Criss-Cross through the Office

The perfect chaos exists

This is

the brand story

This brand story for the 20th anniversary of A Brand New Day wasn't just an “office party”. During this evening, we went criss-cross through the office, we wens criss-cross through 20 years and, of course, Kris Kross Amsterdam was not to be missed.

The evening went

literally in all directions

The office has been transformed into 12 restaurants and one central point - the criss-cross intersection. Each meeting room was completely themed, stimulating all senses! Think of color, smell, decor, food, branding, personal entertainment and, of course, the most delicious drinks in the world.

It was chaotic

and perfect

At the 15th anniversary the question came “how are we going to get over this with our 20th anniversary?” , well that question has been answered! It was intimate, it was chaotic and it was perfect - if the reactions are to be believed.

The perspective of

the client

Carlo van Overveld — Director/Owner

We have already organized several parties under the direction of kaatenco. Luuk and Anouk have a perfect idea of what we want to achieve for our guests and know how to surprise time and time again and achieve a 9.5!

Tailored food concept for every restaurant, such as a cigar for The Devils Cut

Step into Japan at the Umami restaurant

The concepts of A Brand New Day and Lekker Fris also appeared criss-cross.

Kris Kross Amsterdam as surprise act!

At the Tête-á-tête restaurant, Victor from First Dates was the host

Mariachi's made a party everywhere

And in Manjefyk, the traditional Dutch polonaise appeared

Every restaurant has its own atmosphere and yet the same party for everyone

And so it happened

the experience

Do you prefer moving images?

Do you prefer to take pictures quietly?

To the photo gallery

On the floor and in the studio

behind the scenes

From the kaatenco studio, we developed the event identity and separate identities for the 12 restaurants. This has been translated into invitations, activations, branding, signage and digital content. A series of AI tools has been used to more powerfully translate the event concept into a next-level overall experience.

Move your mouse over the photos for inside information.

Click on a dot for inside information.

AI gimmicks made for all colleagues, who found themselves on wanted posters, Nonna's photo frames, and as an AB/ND rock band, among others.

Each place is fully decorated with specially designed window panels in your own style.

Each restaurant has its own menu.

Guests were mixed up with scratch cards

Signs for the Criss-Cross moment

12 custom invitations with a uniform shipping box

Consideration has been given to the entire table setting

The ABND Museum's first museum piece has also been unveiled.

Eager to shape

the party of your dreams

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