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The 100th anniversary was also celebrated in the Netherlands, of course. Instead of one big party, we decided to invite all employees and their partners over nine evenings, with 350 guests each.
On Rijk Zwaan premises, we used the "past-present-future" storyline to create a three-phased experience for the evening. In the impressive Spiegeltent, we looked back on the past 100 years, featuring a variety of custom-made performances interspersed with a three-course dinner. After dinner, guests moved to the next room—the present—for a multi-act party. There, we built up to the evening's climax: Rijk Zwaan NXT. A stunning audiovisual finale show with a glimpse into the future.
A personal and warm atmosphere that perfectly matches the company's family atmosphere—that's the impact. The Collegafeesten have been rated an average of 9 out of 10!
From the Kaatenco studio, we developed a 3D rendering of the festival grounds to bring the concept to life. The 3D visual and reality bear a striking resemblance. The digital communications trajectory consisted of an event website and HTML mailings. The studio also developed a wide range of signage, branding, the Honderdverhalenhof (a garden filled with a selection of stories), and the (digital) show content on the grounds.
