This brand story is about 100 years of Rijk Zwaan, with its rich history of growth and dreams. Together with all our employees and partners, we celebrated for 100 days with 100 years of stories about pioneering, resilience, entrepreneurship, and above all, the people of Rijk Zwaan.

We created a sense of community as One World Wide Family with a powerful campaign message, shared by all subsidiaries, combined with a recognizable event identity. Based on the brand story, we developed numerous communication tools and several events to connect us globally.

One of those tools: a true eye-catcher for all offices worldwide – the Centenary Circle. Developed with content from all subsidiaries worldwide, it's a collection of 100 stories; anecdotes that recount Rijk Zwaan's culture, everyday collective achievements, dreams, and innovations.

With the Global Party Package, we designed a collection of items to decorate and connect Rijk Zwaan locations worldwide. It's truly special to see the flags, window stickers, shirts, bags, and many other products we developed in photos from other parts of the world. A total of 36 pallets containing 323 boxes were shipped worldwide!

Ultimately, all the events and communication tools have facilitated numerous connections between people worldwide. Large-scale design with a small-scale character. A true family feel for a 100-year-old family business!