Rijk Zwaan Netherlands invited its customers to an afternoon full of culinary surprises, fascinating encounters, and inspiration from the past, present, and future. A varied festival program offered customers a variety of ways to experience and celebrate 100 years of Rijk Zwaan.

After a warm welcome from the management of Rijk Zwaan Netherlands, the guests were introduced to Bjorn Kuipers' entrepreneurial story. A story about communication, performing under pressure, dealing with setbacks, and leading a team. A perfectly suited lecture for the more than 350 entrepreneurs in the audience.

Afterwards, the food stations opened, and various activities were available for guests. Wieger Wamelink shared his story about vegetable cultivation on Mars, Sander Steffen hosted our own Big Vegetable Quiz, and customers could choose from three tours of and through Rijk Zwaan's buildings in De Lier.