Jubileum

Producers event

Part of the collection '100 year Rijk Zwaan'

From growing on Mars to the Big Vegetable Quiz

Same terrain

other event

Special for the seed producers of Rijk Zwaan Productions, the anniversary grounds—built for the Collegafeesten—were transformed into "The Taste Garden." A festival-style event with food stations and a variety of entertainment. During the producer event, growers were thanked for their contribution to 100 years of Rijk Zwaan. They were inspired by the future of vegetable cultivation on Mars and their knowledge was tested with a Big Vegetable Quiz.

Attendance of 110%

through extreme connectedness

The Taste Garden was a fun event with beautiful weather and a 110% turnout! That's rare and demonstrates Rijk Zwaan's strong connectedness to its producers.

Festival programming.

Warm welcome in the Honderdverhalenhof.

The Big Vegetable Quiz.

An exploration of Rijk Zwaan seeds on Mars.

Program booklet to discover De Proeftuin.

En zo geschiedde

the experience

Liever bewegend beeld?

Liever rustig foto's kijken?

Naar de fotogalerij

From idea to experience

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